The Goods Posted August 4, 2009 Report Share Posted August 4, 2009 The Magic and Amway Global have reached a 10-year, $40 million naming rights deal to call the team's new facility the Amway Center. The current recession wasn't a huge roadblock for the Magic in their search for a naming rights deal because team owner Rich DeVos is also the co-founder of Amway. The agreement is the sixth-largest total price for an NBA naming rights deal, according to the Sports Business Journal. "I think that it's a good deal [for the Magic]," Smith College professor Andrew Zimbalist, who has written extensively about sports economics, told the Orlando Sentinel. "The thing about naming-rights deals is that the market is very thin. It's sort of like selling a luxury house. If the right person comes along at the right time, you can get a good price." Orlando's new $480 million arena will open in the fall of 2010. http://www.realgm.com/src_wiretap_archives/60962/20090804/magic_amway_reach_$40m_naming_rights_deal_for_new_arena/ Quote Link to comment Share on other sites More sharing options...
bigdog17k Posted August 4, 2009 Report Share Posted August 4, 2009 Eh, cool I guess. I heard ppl hate Amway tho. Quote Link to comment Share on other sites More sharing options...
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