Another Marketing Idea From Yormark

[Teletopez]

Reversible jerseys; 10-game plan=Nets player visiting your house; NEW home, NEW coach, NEW everything. Just when you thought Brett Yormark was done with marketing ideas for the season:

 

A few games ago...

The incident happened in the second half last night, right across from the Nets’ bench, as CEO Brett Yormark was walking his family out.

 

He turned and said something to a fan wearing a bag over his head and then came back and said something else when his children weren’t present.

 

Yormark was upset the fan was wearing a paper bag. Fans have a right to do what they want so long as they don’t hurt or disturb anyone, but Yormark felt it was important to defend his players.

 

“Our fans have been great and they’ve stuck with us through a tough season,” Yormark said in a statement. “I did not agree with the way this person expressed his opinion of our team last night and I let him know. It’s been a frustrating season for all of us, but I will continue to stand up for our players, our fans, and our organization. We have an exciting future ahead and we appreciate all of our fans’ support.”

Full Article

 

Then...

As you probably had guessed, Nets CEO Brett Yormark came up with a workable solution to the baghead issue:

 

The Nets had a “Bag Exchange” Wednesday night, when all fans were invited to turn in their bags for a nylon bag with the Nets logo on it, and a note from Yormark himself. The note read, “Thanks for letting us see your face, we hope we see it more often at Nets games – Regards, Brett Yormark.”

 

The team did not promote the exchange beforehand; they merely instructed personnel to identify bag-wearers and offer to make the swap. The nylon bag will also include trading cards.

 

As for the original perpetrator, a gentleman from Morristown who was seated with his brother in the second row, Yormark said he invited him over for a bag lunch next week.

Full Article

 

Today...

Nets chief executive Brett Yormark had a roughly 30-minute "brown bag" lunch on Tuesday with a fan he confronted last week after the man wore a paper bag over his head to protest the NBA team's dismal season.

 

McDonald's provided the hamburgers, fries and salads and the brown bags for Yormark, two members of the Nets' radio broadcasting team and brothers Chris and Rob Lisi of Middletown.

 

Yormark exchanged words and pointed his finger at Chris Lisi a week ago Monday during the Nets' loss to the Miami Heat. He defended his actions the next day, saying he was standing up for a team that at the time was in danger of setting the NBA record for fewest wins in a season (9-73).

 

"Today was another good example of us being able to tell our fans, 'Hey, when you want a voice, you'll get one with us,'" Yormark said in a telephone interview with The Associated Press. "That's who we are, the type of franchise we are and we want to be. I think resorting to a brown bag doesn't do anyone any good and they realize that, and they were very nice and had good things to say about the franchise."

 

The lunch at the team's headquarters in East Rutherford was streamed over the Nets' Web site, although the broadcast shut down because so many people logged on, Yormark said.

Full Article

Edited March 31, 2010 by Waldo

[Real Deal]

LOL, wow. That's actually pretty cool, and pretty sad, in in the same light.

 

Creative ideas, though. I actually thought the bag swap was a good idea.

[Teletopez]

LOL, wow. That's actually pretty cool, and pretty sad, in in the same light.

 

Creative ideas, though. I actually thought the bag swap was a good idea.

To add to the embarrassment, only two people accepted the exchange.