The Goods Posted July 1, 2009 Report Share Posted July 1, 2009 NEW YORK -- Taco Bell has replaced longtime sponsor McDonald's as the NBA's fast-food partner. Taco Bell and the NBA have agreed on a four-year deal that includes ads for the fast-food chain on ABC, TNT and ESPN, NBA-themed promotions at Taco Bell's 5,600 restaurants and NBA-themed advertising. Taco Bell will be the title sponsor for the All-Star Saturday Night Skills Challenge and an associate sponsor of the All-Star Jam Session. The agreement ends the league's 20-year partnership with McDonald's. The package's value was not disclosed, but a person familiar with the deal confirmed the details to The Associated Press on Wednesday. The person spoke on condition of anonymity because the deal had yet to be announced. The news first was reported by Sports Business Daily. http://sports.espn.go.com/nba/news/story?id=4300399 Quote Link to comment Share on other sites More sharing options...
Legacy Posted July 1, 2009 Report Share Posted July 1, 2009 Mmmm, Taco Bell. Quote Link to comment Share on other sites More sharing options...
Jenneral Posted July 1, 2009 Report Share Posted July 1, 2009 Mmmm, Taco Bell. Quote Link to comment Share on other sites More sharing options...
deestillballin Posted July 2, 2009 Report Share Posted July 2, 2009 Taco Smell more like it haha Quote Link to comment Share on other sites More sharing options...
BasX Posted July 2, 2009 Report Share Posted July 2, 2009 Mmmm, Taco Bell.This. Quote Link to comment Share on other sites More sharing options...
Smoke Posted July 2, 2009 Report Share Posted July 2, 2009 Ahh... I had some Taco Bell today Thats my favorite. Quote Link to comment Share on other sites More sharing options...
OldChili Posted July 2, 2009 Report Share Posted July 2, 2009 I haven't been to Taco Bell in well over two years I think. Maybe even more... Quote Link to comment Share on other sites More sharing options...
Flight Posted July 2, 2009 Report Share Posted July 2, 2009 idk if this really means anything except we won't see the I'm lovin it highlights but rather the highlights, even later or something lol. whatever TBell > McDs Quote Link to comment Share on other sites More sharing options...
Sun Tzu Posted July 2, 2009 Report Share Posted July 2, 2009 i want Taco Bells in Australia, I would have sworn I saw one 5 years ago but they probably removed them all or something. Quote Link to comment Share on other sites More sharing options...
alcstarheel Posted July 3, 2009 Report Share Posted July 3, 2009 That's pretty huge...McDonald's has been with the NBA almost my whole lifetime. I have to say that the league took a pretty big drop in the fast food relationship with this one. Oh well, I ate at the Bell on Tuesday before I heard the announcement...won't change my habits Quote Link to comment Share on other sites More sharing options...
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